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Saaremaa Marketing Association « Partners « International Food and Activity Tourism - project

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Saaremaa Marketing Association

The Saaremaa Marketing Association is a non-profit organization formed in the spring of 2009 to promote the production and consumption of Saaremaa products and services locally and abroad. The association serves to unite small-scale producers that offer authentic, high quality, artisanal crafts and foods as well as tourism services. Our membership includes farmers, handicrafters and people in the catering and food processing sector.

The objectives and policies of the association are as follows:

  • Promote the use of Saaremaa products throughout Saare County, the Estonian mainland and beyond;
  • Advertise our members products and services;
  • Create and display advertisements, educational and informative material (websites, print brochures, posters, branded merchandise etc.);
  • Organize and participate in supportive events (exhibitions, trade shows, festivals);
  • Develop the Saaremaa promotional brand;
  • Seek out sales channels (for example - to supply Saare County schools, care facilities, food-based businesses and other establishments with local foods, organic or otherwise);
  • Organize combined market studies, logistics, storage and joint sales (marketplaces, stores, supermarkets and the Internet);
  • Organize members training for product development as well as the label design and packaging fields. Advise members about compliance with Estonian Veterinary & Food board regulations;
  • Create facilities that further the objectives of the association (for packaging & storage - community kitchens that provide product development and productionfor start-up producers, or those that are seasonal and/or small-scale businesses;
  • Encourage knowledge exchange and collaborative work between association members;
  • Exchange information and collaborate with similar organizations in Estonia and abroad.